Even though social media are becoming more and more important in cultural public relations, classical press work is and remains a central part. Especially for voluntarily organised clubs, associations and organisations, media visibility is enormously important.
This event will first explain the theoretical basics of press work and clarify the following questions: What all belongs to press work, how do journalists and editors work, how is a newspaper structured and what characterises the media landscape in Münsterland? Afterwards, concrete examples will be given on how to write a good press release. The participants receive the right tools to become active themselves later. In addition to the formal and content-related standards of press releases, the course will also cover the selection of the right visual material, the development of an effective press distribution list as well as information on the topics of press conferences, press kits and contacts with media representatives.
In cooperation with the FreiwilligenAgentur Münster and Kreativ-Haus e.V.
The event is primarily aimed at people who work in the cultural sector on a voluntary basis and are responsible for press relations in their institution or association.
Eva Stannigel has been responsible for press and public relations at Münsterland e.V. for five years. While studying musicology, she wrote articles and concert reviews for the Rheinische Post. After working for various publishing houses, the Conference of Ministers of Culture, Münsterland e.V. and Stiftung Lesen, she completed a journalistic traineeship in the press office of the NRW Ministry of Education. After moving to Münsterland e.V. in 2017, her focus is on classic press work. She also works in online editing, newsletters, print products and media production.
30 euros (incl. conference drinks + lunch snack)