PRACTICAL RECOMMENDATIONS FOR CULTURAL TOURISM

Cultural tourism has always been a challenge for cultural actors and institutions as well as for tourism professionals. Digitalisation in both segments does not make it any easier for the actors. Therefore, recommendations for a new, practice-oriented approach to cultural tourism were developed for a guideline at the state level: contemporary cultural tourism offers, new target groups, digital marketing and storytelling, new ways of thinking. Here the participants will learn to understand cultural tourism in a new way.

In cooperation with Tourismus NRW e.V. and projekt2508 GmbH.