PRESS RELATIONS FOR CULTURAL ACTORS

How do I get my work into the media? How do I get journalists interested in my art and culture projects? Press releases are one of the most widely used instruments of PR: they are inexpensive, fast and have a broad impact - at least in the ideal case. But what distinguishes a good press release from a bad one? In this workshop, participants will gain an insight into the standards of professional press releases. They will practice writing accurate press releases themselves with practical examples.