SOCIAL MEDIA & DIGITAL COMMUNICATION Update

Successful social networks have been part of the communication mix for companies, institutions and freelancers in the cultural sector for quite some time. The dynamic variety of functions and formats makes it necessary to update them again and again: What do I need to know, what is just a fad? What is particularly relevant for me as a cultural institution or cultural worker? Which formats can best convey cultural content? The half-day workshop provides answers to these questions and gives participants a compact guide.