Cultural Academy Münsterland 2020 | Professionalisation in the Art Business
Münsterland Cultural Academy
© Münsterland e.V./Philipp Fölting
Münsterland Cultural Academy

Professionalisation in the Art Business - Online Seminar

Art Object Marketing
© Münsterland e.V.

Marketing for artists

If you want to be successful as an artist and do not yet have your own gallery or management, you have to promote yourself. In doing so, it is not only important to appear convincingly and to present one's own work in concise words, but also to build up a brand strategy with one's own artistic work in the long term. The webinar provides tips for successful self-marketing. What makes my artistic work special? How do I become a brand? Where do I find my clients? What pricing policy can I adopt?

In cooperation with the State Office for Visual Arts (Lab K).

Thursday, 4 June, & Friday, 5 June 2020 | 10.00 - 12.30 hrs each (New:split over two days and changed times).

Online - The event will take place as an online seminar. Registered participants will be sent a digital handout and the access link to the video conference in advance.

Further information

Target group

This event is aimed at artists who would like to improve their (self-)marketing skills.


Dr. Ulrike Lehmann

Dr. Ulrike Lehmann studied art education, German language and literature and art history. She worked for many years as an exhibition curator and curator of contemporary art in major museums. After training as a PR consultant and social media manager, she became head of two PR departments. She has also written numerous texts as a freelance journalist in catalogues, art magazines and newspapers and published books, most recently "Business Meets Art. Why art is good for companies". She has held teaching positions in several colleges and universities, and in 2012 she founded her companies Art Coaching and PR-Orange. In the course of her more than 30 years of professional experience, she has accompanied and advised many artists - until today.


20 €


Andre Sebastian
© Münsterland e.V./Anja Tiwisina
Andre Sebastian
Head of Münsterland Cultural Office
Art & Culture Foundation
Project "taNDem
Cultural Academy

0049 2571 94 93 23

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