You have something to offer: a product, a service, your decades of experience. But what good is the best offer if no one knows about it? This workshop takes you on a tour through the world of public relations and introduces you to the most important analogue and digital PR instruments. Step by step, you will be guided through the development of a communication concept and gain initial clarity about your target groups, goals and the communication channels suitable for your individual purposes. In small groups, you can deepen the knowledge you have gained in the afternoon and work concretely on the individual components of your strategy.
In cooperation with the FreiwilligenAgentur Münster and the Kreativ-Haus.
The event is aimed at both freelance cultural actors and cultural institutions that want to develop or revise their own communication concept.
Constanze Wolff studied German, psychology and education before working as an editor for a sports publishing house and a PR agency. Since the beginning of 2001, she has worked exclusively as a freelancer and supports agencies, freelancers and medium-sized companies throughout Germany as a copywriter, PR and social media consultant. She not only passes on her know-how in seminars and trainings, but also as a book author (including "Social Media für Gründer und Selbstständige") and as a supervisor of a distance learning course to become a PR specialist. | constanzewolff.de
45 euros (incl. conference drinks + lunch snack)
Unfortunately, the venue is not barrier-free.