Basics of press work (focus on voluntary work)

Münsterland Cultural Academy: Social Media Update
© Münsterland e.V./Philipp Fölting

Developments in the field of social media are rapid. Apps are launched regularly and the relevance of content changes from algorithm to algorithm. But what is important when you want to use social media for your cultural work? Which apps are useful and which are not? How do the individual platforms differ? What role do your target groups play and how do you measure success? We'll tell you the current trends, inform you about useful technical tools and tell you what's important when choosing and successfully using your channels.

In cooperation with the OWL Kulturbüro.

Tuesday, 21 March 2023 | 10 a.m. - 2 p.m.

online (zoom)

You will receive the link with your registration.

Further information

Target group

This workshop is aimed at cultural workers from Münsterland and OWL (artists as well as cultural institutions or cultural administration) who are already active in social media and would like to learn about the latest developments - with a view to culture.

Speaker

Kai Heddergott, communications consultant, born in 1969, has been working for 30 years in various functions in press and communications work in and for institutions, companies and agencies, and has been self-employed since 2009. His focus is on teaching skills in the field of digital communication. He advises public institutions and commercial enterprises, is a lecturer for several further education institutions and moderates events on the topics of digitalisation and innovation. | heddergott.com