Cultural Academy Münsterland 2022 | Basics of Press Work
Münsterland Cultural Academy
© Münsterland e.V./Philipp Fölting
Münsterland Cultural Academy

Basics of press work (focus on voluntary work)

Kulturakademie: Grundlagen der Pressearbeit
© Münsterland e.V.

Even though social media are becoming more and more important in cultural public relations, classical press work is and remains a central part. Especially for voluntarily organised clubs, associations and organisations, media visibility is enormously important.

In this event, the theoretical basics of press work were first explained and the following questions clarified: What all belongs to press work, how do journalists and editors work, how is a newspaper structured and what characterises the media landscape in Münsterland? Afterwards, concrete examples were given on how to write a good press release. The participants were given the right tools to become active themselves later. In addition to the formal and content-related standards of press releases, the course also dealt with the selection of the right visual material, the development of an effective press distribution list as well as information on the topics of press conferences, press kits and contacts with media representatives.

In cooperation with the FreiwilligenAgentur Münster and Kreativ-Haus e.V.

Saturday, 3 September 2022 | 09.30 - 15.30 hrs

Creative House | Diepenbrockstraße 28, Münster

Further information

Eva Stannigel
© Münsterland e.V.

Target group

The event was primarily aimed at people who work voluntarily in the cultural sector and are responsible for press work in their institutions or associations.


Eva Stannigel has been responsible for press and public relations at Münsterland e.V. for five years. While studying musicology, she wrote articles and concert reviews for the Rheinische Post. After working for various publishing houses, the Conference of Ministers of Culture, Münsterland e.V. and Stiftung Lesen, she completed a journalistic traineeship in the press office of the NRW Ministry of Education. After moving to Münsterland e.V. in 2017, her focus is on classical press work. She also works in online editing, newsletters, print products and media production.


30 euros (incl. conference drinks + lunch snack)

Map | Venue

Your contact person

Andre Sebastian
© Münsterland e.V./Anja Tiwisina
Andre Sebastian
Head of Münsterland Cultural Office
Art & Culture Foundation
Project "taNDem
Cultural Academy

0049 2571 94 93 23

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