Basics of press work (focus on voluntary work)

Even though social media are becoming more and more important in cultural public relations, classical press work is and remains a central part. Especially for voluntarily organised clubs, associations and organisations, media visibility is enormously important.

In this event, the theoretical basics of press work were first explained and the following questions clarified: What all belongs to press work, how do journalists and editors work, how is a newspaper structured and what characterises the media landscape in Münsterland? Afterwards, concrete examples were given on how to write a good press release. The participants were given the right tools to become active themselves later. In addition to the formal and content-related standards of press releases, the course also dealt with the selection of the right visual material, the development of an effective press distribution list as well as information on the topics of press conferences, press kits and contacts with media representatives.

In cooperation with the FreiwilligenAgentur Münster and Kreativ-Haus e.V.