Events on the topic of digitalisation

Already googled today? Being noticed and found on the web is clearly a competitive advantage, especially for small and medium-sized enterprises. Sebastian Peter, project manager at the Mittelstand-Digital Zentrum Zukunftskultur, addresses the following topics in his lecture:

• What exactly does "online visibility" mean and what influence does one's own company have on it?
• What should companies currently know about search engine optimisation (SEO)?
• What is "Google My Business" and what advantages does this tool have for corporate communication?

The seminar series on the topic of "A paperless office in 30 minutes" deals with topics of the digital craftsman's office and the smart connection to the construction site. Each seminar deals with a self-contained topic so that participants can choose the content that suits them.

Digitalisation in the trades also means networking the office and the construction site. How can important information and documents always be at hand on the construction site? And how can documents on the construction site, such as photos, notes, delivery notes or similar, be stored directly in digital form in the right place? These questions will be answered in this event.

Digital assistance systems have already been anchored in business processes for many years. Chatbots in particular are increasingly being used to automatically answer repetitive processes such as questions.

In addition to classic application scenarios, chatbots can nowadays also solve more complex problems. Using the ChatGPT chatbot as an example, Sascha Rose, AI trainer at the Mittelstand-Digital Zentrum Lingen.Münster.Osnabrück, will demonstrate practical uses in the online event. After an introduction to the topic of digital assistance systems, chatbots and AI, Rose will explain various application scenarios of ChatGPT as well as its limitations and evaluation possibilities.

With a Google Business Profile, retailers can present themselves free of charge and at the right time - namely when potential customers search for a product or service provider in the Google search engine or on Google Maps. The products and services offered, the own website, contact data, pictures, etc. are stored in the Google company profile and are displayed to potential customers in the Google search process and in Google Maps.

Reducing energy costs in a business is often easier than you think. To do this, however, the owner of the business must have an overview of what amounts of energy are used for what purpose and when in the business. In order to be able to record the data simply and systematically, an "energy book" was developed especially for craft enterprises. In it, the important company energy data, contracts and other important documents can be centrally collected in a planned manner. With an accompanying digital tool, automatic evaluations and their graphic representation are possible. This means that all energy-relevant information will be available "at your fingertips" in the future and can be used at any time in an uncomplicated manner as a basis for decision-making for future action. The event will provide information on where and how typical energy guzzlers can be found and how energy costs can be saved.

Mette Büning from SHOPMACHER in Gescher has been invited to the 32nd Digital Café. In her presentation, she will introduce SHOPMACHER as a company to the participants and will focus on the Health Check, which can make a statement about how healthy and sustainable an e-commerce platform is. Mette Büning will report on how the Health Check came about and what exactly is behind it. After the lecture, there will be time for an exciting exchange over coffee and cake.

CEOs, CIOs and IT managers from medium-sized companies as well as representatives from the start-up scene from North Westphalia and the Netherlands will meet at the Digital Summit Euregio.

The German-Dutch tech event stands for the networking of economic players from IT and industry, especially the old and new economy, as well as for the exchange of knowledge on digitalisation and innovation - in 2023 with a focus on sustainable digitalisation, digital energy and circular economy as well as smart industry.

The event will take place both on-site and online.