Together with regional companies and associations, Münsterland e.V. has dedicated itself to the topic of securing skilled labour in Münsterland with the campaign "We want your head". As a traditionally strong and stable economic region, it was particularly important to the partners to maintain the region's performance and expertise - also against the backdrop of impending demographic change and an increasing need for skilled workers and managers.
The campaign "We want your head!" was intended to draw attention to the diverse and dynamic fields of work in the region. Münsterland companies are often among the world market leaders - but many skilled workers are often not aware of this, they do not know the "hidden champions". In addition, there is the excellent quality of life, which makes a good work-life balance possible.
The campaign referred to the job portal jobwunderland.com, which always had current and interesting jobs for academics, skilled workers in management positions as well as master craftsmen and technicians.