MÜNSTERLAND. Looking for a new route for your bike tour? Then it's often enough to look at your mobile phone. Many people now plan their routes digitally. Münsterland e.V. and the region's tourist information offices have reacted and are now represented with 140 tours in the app of the leisure planner komoot. "So far we have a reach of seven million people there who have seen the tours," says Robert Denzer, responsible for the topic of digitalisation at Münsterland e.V..
Under the user name Münsterland, those interested can find 140 tours on komoot, distributed over 21 so-called "collections", i.e. collections of several tours on one topic or one route. The most clicks are recorded by tours on the 100 castles route. Included are half-day, day and multi-day tours. The Peace Route and tours along the Werse and Ems are also popular. In addition, routes for touring by e-bike are also increasingly in demand among users.
"komoot is currently one of the fastest growing leisure planners in Germany. That's why it was high time to be comprehensively represented there with our 4,500 kilometres of cycle routes," says Denzer. He emphasises how important it is to also make tourist offers available digitally: "We have to make the region visible where locals and guests are with their mobile phones and plan their excursion or trip. This should be as convenient as possible." The fact that the "mobile first" trend is now part of everyday life for many people is also shown by the number of hits on the Münsterland e.V. region portal: "About 70 percent of users surf our website www.muensterland.com with their mobile phones. Desktop PCs and tablets now account for the smaller share," explains Denzer.
To be navigated easily and smoothly through the Münsterland park landscape, excursionists only have to download the komoot app, choose a route and can set off directly with their mobile phone as a sat nav on their handlebars. Places of interest and rest stops are marked, and cyclists also have the opportunity to leave comments, rate the route or add more pictures. Those who follow the profile of Münsterland e.V. on www.komoot.com/user/Muensterland will also be informed when a new tour is available.
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