General Meeting of Münsterland e.V. 2021
© Münsterland e.V./Philipp Fölting

Münsterland regional brand strengthens the region - Münsterland e.V. takes positive stock after two years

MÜNSTERLAND/MUNSTER. "The brand building is going well": This was the conclusion drawn by board member Klaus Ehling on Tuesday at the general meeting of the regional management organisation Münsterland e.V.. A total of around 100 members had come together on site in Münster and online to get an idea of the association's work in 2020 and 2021. The focus in terms of content was on brand management as the central task of Münsterland e.V..

"Since the introduction of the Münsterland regional brand with the claim 'MÜNSTERLAND. THE GOOD LIFE.' in mid-2019, the region has taken a big step towards being perceived," said Ehling. "Münsterland e.V. has accelerated this in particular through the brand projects 'Service Onboarding@Münsterland' and 'Picnic³'. In addition, there were numerous campaigns, actions and the development of concrete content to position Münsterland well in the competition between regions during the Corona pandemic and afterwards." In the process, Münsterland e.V. played intensively on the theme of "holidays at home" and encouraged people to discover their own region.

The fact that the regional brand is steadily becoming more present in the minds of the people of Münsterland was shown by Ehling on the basis of a representative survey conducted at the end of 2020 on behalf of Münsterland e.V.: "More and more people are associating the new logo with the region. Regional awareness of the claim has also risen from 16 to 23 percent in the past year alone," said Ehling. In addition, the Münsterland managed to surprise its residents: "52 percent were amazed at how many beautiful things there are right on their doorstep. That's a whopping ten percent more than in other German regions. It shows how much potential the Münsterland has as a place to live, go on excursions and go on holiday," Ehling was pleased to say. The emotional attachment has increased accordingly: 47 percent of the Münsterlanders feel even more connected to the region as a result of the Corona pandemic, according to the survey. This also makes the brand strong, said Ehling.

In addition, the members and guests at the event learned more about the current status of the brand projects - both in retrospect for 2020 and for the first half of 2021. The focus was on the "Homecoming@Münsterland" campaign, with which the Onboarding@Münsterland service addresses former Münsterlanders through targeted online marketing and aims to bring them back to the region as skilled workers. After only three months, around 50 counselling interviews were held with interested parties. The campaign will run until the end of the year.

The review of the first "Münsterland Picnic Days" from 18 to 21 June 2021 was also positive: around 50 events, activities and offers throughout Münsterland turned the region into picnic country for a weekend, strengthened people's sense of community and linked events, good food, gastronomic offerings and exchange. In addition, the picnics enabled visitors to have fun and still keep enough distance.

Finally, Ehling thanked the numerous partners in the region who, together with Münsterland e.V., fill the brand with life. He underlined the importance of this cooperation: "Our regional brand is also an opportunity for joint action and joint activity, which is incredibly important. Because ultimately, this cooperation is also reflected in positive regional development overall. As the region's network centre, Münsterland e.V. plays a strong and important role in this."

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Contact persons

Klaus Ehling
© Münsterland e.V./Maren Kuiter
Klaus Ehling
Board of Directors
Division Management Economy and Culture

0049 2571 94 93 01

Eva Stannigel
© Münsterland e.V./Maren Kuiter
Eva Stannigel

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