The flamingos in the Zwillbrocker Venn are more than just a natural spectacle. They not only shape the perception of Vreden, but also that of the entire Münsterland region. And at the same time they strengthen the business location: "Because the decision for a job is always also the decision for a living space," Monika Leiking emphasises. And issues such as leisure facilities, infrastructure, childcare - or the northernmost flamingo colony in the world - play just as much a role as the family-friendliness of a company or the salary. Monika Leiking, head of the Onboarding@Münsterland service at Münsterland e.V., spoke about the value of the regional brand "Münsterland" in the competition for skilled workers on Friday morning (18 June) at the business breakfast of the Vreden Business Association (VWV). The event took place on the EM Summer Stage and at the same time heralded the Münsterland Picnic Days in Vreden.
After a welcome by Vreden's mayor Tom Tenostendarp and VWV chairman Matthias Plewa, Leiking's presentation on the Münsterland brand was the focus of the network meeting. "We want to use the Münsterland brand to attract not only residents and tourists, but also skilled workers and investors," Leiking explained. The project manager particularly promoted the Onboarding@Münsterland service to the 50 or so entrepreneurs present, which promotes Münsterland as a region for working and living, connects employers, welcomes skilled workers in an appreciative manner and gives them orientation in their new or potential home.
"Because the brand as a positive preconception needs confirmation," Leiking emphasised. Best of all from local employers who know their stuff and act as brand ambassadors authentically promoting the city and region. That is why the service builds on a broad, Münsterland-wide employer network, currently with around 60 members. "But of course there is more to it," Leiking appealed to the entrepreneurs present: "Come on board and use Münsterland for your employer branding. Because Münsterland has a lot to offer that we too seldom tell you about: diverse culture, leisure time in the countryside, sustainable mobility, a crisis-proof economy." For example, members receive a location portrait of Vreden for job applicants, with information about working, living and living in the city. At the same time, portraits of employers are published on www.muensterland.com/top-arbeitgeber. Leiking: "This is how we link the working and living region of Münsterland."
Mayor Tom Tenostendarp as well as VWV Chairman Matthias Plewa and Vreden Stadtmarketing GmbH Managing Director Karin Otto thanked Monika Leiking for the presentation and emphasised how important a strong Münsterland brand is also for the city of Vreden and its employers in the competition for skilled workers. Afterwards, the focus was on networking. Project manager Monika Leiking as well as Klaus Ehling, board member of Münsterland e.V., exchanged views with those present, discussed and once again made a strong case for the regional brand.
The Vreden Business Association consists of the Industry Club, the Retail Club and the Tourism Club. In the past, the VWV already invited to business breakfasts, but this was the first time that it took place in a picnic format. The breakfast thus tied in with the activities of Vreden Stadtmarketing GmbH around the Münsterland Picnic Days.
The Onboarding@Münsterland service was created as a regional initiative by employers and economic players in the Münsterland region. It was officially launched in 2020 and is implemented by Münsterland e.V. with the support of numerous institutions in the region. It supports employers throughout Münsterland in employer branding and location marketing as well as skilled workers in arriving, feeling good and staying here in the region. It is also building up a regional employer network. Employers from all sectors can become members and thus secure a wide range of benefits, from more visibility to exclusive events.
For more information, contact Monika Leiking, firstname.lastname@example.org, 02571 949315, and visit onboarding-muensterland.com.