Here you’ll find an overview of all the latest events and dates organised by the Münsterland Cultural Office. These are opportunities for those involved in the cultural sector in the Münsterland region, such as artists, cultural institutions, art associations and volunteers working in the cultural sector. You can find events that you can attend as a visitor here.
Instagram offers far more possibilities than simply publishing individual posts. This event deepens the handling of formats, functions and content and focusses on strategic storytelling and professional content design in the cultural sector.
Participants will look at current functions and trends, including reel effects, templates and interactive elements. Selected examples will be used to analyse how successful cultural accounts work and which design and dramaturgical principles play a role. One focus is on the basics of storytelling: how can projects, processes and the people involved be translated into visual stories?
In addition, the focus is on reels as a central storytelling tool, the creation of effective stories and the development of content series and recurring formats. In a practice-orientated mini-workshop, participants will create their own micro-stories or short reel scripts. The event combines input, practical exercises and dialogue on your own accounts and planned topics.
Target group
The event is aimed at cultural actors who already have basic experience with Instagram and would like to develop their content more strategically, creatively and narratively.
Registration deadline
11 November 2026
