The branding process is a joint initiative of Münsterland e.V. with special support from the districts, cities and municipalities in Münsterland as well as the North Westphalia Chamber of Industry and Commerce and the Münster Chamber of Trade in cooperation with numerous stakeholders.
In a first phase from 2016 to 2018, a brand identity and brand positioning were defined. Subsequently, three meaning projects were developed to make the positioning tangible. Since July 2019, the region has a new logo and the claim "MÜNSTERLAND. THE GOOD LIFE."
Onboarding@Münsterland: Skilled workers campaign launched
The Onboarding@Münsterland service is launching a broad-based campaign for potential returnees. The aim is to raise awareness of Münsterland as an attractive region to work and live in and, in the best case scenario, to encourage them to come back to the region to live, work and live.
The Münsterland brand study is presented at the Münsterland e.V. general meeting. The Interrogare agency was commissioned by the association to survey the image of the Münsterland in March 2020. The result: high approval ratings for the region.
Your MünsterLand Moment #dasguteleben" campaign
Due to the Corona crisis, Münsterland e.V., together with Münster Marketing and the initiative strong inner city Münster, launched a campaign that intensively promoted the most beautiful sides of the region.
Logo and claim
Münsterland e.V. presents the new image of Münsterland to stakeholders in the region: The claim "MÜNSTERLAND. THE GOOD LIFE." and a new logo.
The Münsterland brand is presented to the public in Münster. The focus is on the brand positioning and the brand core values.
Christoph Engl develops a brand positioning in a total of seven workshops with the steering team and the strategy commission.