The branding process
The branding process is a joint initiative of Münsterland e.V. with special support from the districts, cities and municipalities in Münsterland as well as the IHK Nord Westfalen and HWK Münster in cooperation with numerous stakeholders. In an initial phase from 2016 to 2018, a brand identity and brand positioning were defined. Three meaning projects were then developed to bring the positioning to life. Since July 2019, the region has had a new logo and the claim "MÜNSTERLAND. THE GOOD LIFE."
And the Münsterland brand is still developing today: various high-reach communication measures have been implemented in recent years. These include tourism campaigns as well as the skilled labour campaign from the Onboarding@Münsterland service. In addition, content was produced for various communication channels, events were organised and regional sales products were developed. However, not only Münsterland e.V. itself, but also its partners are increasingly placing their products and campaigns under the umbrella of the brand.
Various studies from the past few years already show this: THE GOOD LIFE is actually being realised here. According to the Future Atlas 2022 by the economic research institute Prognos, Münsterland is one of Germany's regions of the future. However, the region is not only well-positioned economically, its residents are also at the forefront when it comes to happiness. The Happiness Atlas 2023 revealed that the Münsterland is one of the three happiest regions in Germany. The region is flourishing and this also attracts people from outside the region. The Münsterland is more popular than ever with tourists, as the tourism figures from 2023 show.
