Standing behind the region: The district councillors of the Münsterland districts and the Lord Mayor of the City of Münster.
© Münsterland e.V./Arne Pöhnert
The process

The branding process

The branding process is a joint initiative of Münsterland e.V. with special support from the districts, cities and municipalities in Münsterland as well as the North Westphalia Chamber of Industry and Commerce and the Münster Chamber of Trade in cooperation with numerous stakeholders.

In a first phase from 2016 to 2018, a brand identity and brand positioning were defined. Subsequently, three meaning projects were developed to make the positioning tangible. Since July 2019, the region has a new logo and the claim "MÜNSTERLAND. THE GOOD LIFE."

Milestones

1
© Münsterland e.V.
April 2021

Onboarding@Münsterland: Skilled workers campaign launched

The Onboarding@Münsterland service is launching a broad-based campaign for potential returnees. The aim is to raise awareness of Münsterland as an attractive region to work and live in and, in the best case scenario, to encourage them to come back to the region to live, work and live.

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2
Graphic Brand Study Münsterland
© Münsterland e.V.
November 2020

Brand study

The Münsterland brand study is presented at the Münsterland e.V. general meeting. The Interrogare agency was commissioned by the association to survey the image of the Münsterland in March 2020. The result: high approval ratings for the region.

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3
Your MünsterLand Moment campaign
© Münsterland e.V./luxteufelswild
July 2020

Your MünsterLand Moment #dasguteleben" campaign

Due to the Corona crisis, Münsterland e.V., together with Münster Marketing and the initiative strong inner city Münster, launched a campaign that intensively promoted the most beautiful sides of the region.

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4
The new Münsterland logo.
© Münsterland e.V.
July 2019

Logo and claim

Münsterland e.V. presents the new image of Münsterland to stakeholders in the region: The claim "MÜNSTERLAND. THE GOOD LIFE." and a new logo.

5
© Münsterland e.V./Arne Pöhnert

Brand projects

First projects are presented to the public in Münster. The core themes of picnic, attracting skilled workers and preventive health care are born, brand building begins.

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6
© Münsterland e.V./Arne Pöhnert
August 2017

Brand positioning

The Münsterland brand is presented to the public in Münster. The focus is on the brand positioning and the brand core values.

7
© Münsterland e.V.

Resolution

The Supervisory Board of Münsterland e.V. and the General Assembly of IHK Nord Westfalen decide to carry out the branding process in Münsterland.

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8
© Münsterland e.V./Arne Pöhnert
February until June 2017

Workshops

Christoph Engl develops a brand positioning in a total of seven workshops with the steering team and the strategy commission.

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