How do locals and outsiders see the Münsterland? How well known is the Münsterland? What associations do they have with the region?
To get to the bottom of these questions, the market research agency Interrogare conducted a representative survey on behalf of Münsterland e.V. in March 2020. The aim was to gain insights into the awareness and perception of Münsterland in the self-image (inhabitants of Münsterland) and external image (inhabitants of other regions outside Münsterland).
As a zero point measurement, the study depicts the status quo of the current brand perception of Münsterland. It is thus a working basis and, if repeated, a controlling instrument for the ongoing branding process of the region. Started in 2016, in the course of this process the stakeholders in Münsterland have developed a positioning as well as brand core values, which since 2019 have been used to advertise under the claim "THE GOOD LIFE." is being advertised.
A total of 1,444 people aged 16 to 70 from all over Germany were surveyed, 435 of whom resided in Münsterland. The study was conducted as an online survey.
Below we provide a detailed summary of all results as well as the two graphics shown at the top of this page for download. When using the results of the brand study, Münsterland e.V. must be named as the client and indicated as the copyright.