"Tourism has to be creative and flexible. The Corona crisis clearly shows that. That is why the promotion of young talent in tourism is particularly important for us," says Michael Kösters, tourism expert at the regional management organisation Münsterland e.V. As with other universities, his association has been cooperating with the IUBH International University of Applied Sciences in Dortmund for years and supports the students with know-how from practice, concepts, contacts or marketing. First with the topic "Picnic³", currently in the project "#Umdenken im Tourismus - Chancen in der Krise".
Together with the additional partner ADAC Westfalen, a motorhome tour map with a route to the most beautiful castles in Münsterland was developed in the summer. The conception of the route came from the students, texts and pictures from Münsterland e.V., layout and printing from ADAC. The motorhome tour map fills a gap in the Münsterland e.V. offer, which now also has a suggestion for this target group, which has grown considerably in Corona times.
This flyer can be ordered from the Münsterland e.V. Tourism Centre. (02571 94 93 92, email@example.com) free of charge or can be downloaded from www.muensterland.com/kataloge by clicking on"Order catalogues online". It is primarily intended to serve as a planning basis for travel in the period when the infection figures are significantly lower again and travel is possible again without major restrictions.
Professor Dr. Peter Neumann, who teaches Tourism Management at IUBH, explains: "In the project '#Umdenken im Tourismus', more than 200 of our students from all over Germany are developing creative and practicable solutions for overcoming the Corona crisis together with tourism service providers. We make the project results available to the tourism industry in different formats in a blog at www.umdenken-im-tourismus.de and in social media such as Facebook and Instagram. We are pleased that a jury of experts from the German Tourism Association has now nominated our project for the German Tourism Award. This makes it one of the five most innovative projects in Germany Tourism 2020."
Another cooperation with Münsterland e.V. is planned in spring 2021 as part of the "Münsterland Castles and Palaces Region" funding project.
However, the many ideas are not only created in Dortmund: since October 2020, the IUBH also has a location in Münster. "We are very pleased about the dual course of study in tourism management in the region and are striving for cooperation here as well. After all, the universities provide important impulses and the combination of theory and practice can be an important approach to solving the shortage of skilled workers or the lack of business successors in Münsterland. We are convinced that our tourism businesses are exciting training partners for the students and also benefit from cooperation themselves," says Michael Kösters.
Tourism service providers interested in cooperating with students at the Münster location can contact Professor Dr. Peter Neumann as academic location coordinator(firstname.lastname@example.org).