Sustainability initiatives

What does ‘green’ entrepreneurship look like in the Münsterland region? What ideas, people and perspectives are driving ecological and social renewal? On this page, you’ll find fascinating insights into resource-efficient and public-interest-oriented start-ups – concise, well-researched and inspiring.

Reasons! - Perspectives on sustainable change

Why do founders opt for sustainable business models? What drives them? In the ‘Gründe!’ podcast, founders, thinkers and doers share how they are tackling social and environmental challenges with their ideas – boldly, responsibly and with a focus on solutions.

Every week there’s a new episode with fascinating insights, honest stories and fresh perspectives from the world of conscious business leadership.You can find the latest episode here – have a listen now and be inspired!

All episodes at a glance

Fancy hearing even more exciting stories about sustainable start-ups? Here you’ll find the complete archive of the ‘Gründe!’ podcast – featuring inspiring conversations, bold ideas and visions. Whether you’re just starting to think about setting up a business or are already well into your own project: let the guests’ experiences and insights enrich you and help you find your own personal motivation. Have fun browsing and listening!

Your green lunch break: sustainable founding in 20 minutes

Every second Wednesday of the month, during our digital ‘green’ lunch break, we explore various aspects of sustainable and resource-efficient business practices. You can look forward to an inspiring mix of theory and practice – concise, up-to-date and open to discussion. Here you’ll find an overview of all previous editions.

Green marketing vs. green washing: how to design clear, sustainable and positive marketing communication

Our Green Lunch Break on 10 December 2025 focused on the exciting topic of "Green Marketing vs. Green Washing: How to create clear, sustainable and positive marketing communication" . Our speaker Thomas Hans, Managing Director of husare GmbH from Emsdetten, provided valuable insights into how companies can communicate their sustainability performance authentically and effectively - while avoiding the pitfalls of greenwashing. Watch the video now and find out how sustainable marketing communication can be successful!

To activate this YouTube video, you must agree to the marketing cookies.

Green start-ups pay off - redemption discount for NRW microloans

How can a sustainable business idea be successfully realised - and what funding opportunities are available to support this? This time, our digital green lunch break focussed on the topic of "Green start-ups pay off - repayment discount for NRW microloans". Manuel Flucht from NRW.BANK showed how founders with sustainable business models can benefit from the repayment discount and what opportunities the NRW.microloan offers for a successful start. Take a look at the review here and find out how sustainability and financing can go hand in hand.

To activate this YouTube video, you must agree to the marketing cookies.

Smart money for green ideas: Equity financing for business angels

On 8 October 2025, the Green Lunch Break focused on the question of how sustainable start-ups can benefit from business angels. Melanie Wagenfort, Managing Director of HEIMATBOOST, showed what role capital, experience and networks play in the development of green business models. In just 20 minutes, the participants gained practical insights into how targeted support accelerates sustainable innovation. Watch the recording now and discover new ideas for a future-orientated business!

To activate this YouTube video, you must agree to the marketing cookies.

Sustainability made digital and simple with agriportance

On 10 September 2025, the Green Lunch Break showed how digital solutions simplify sustainability. agriportance presented smart tools for greenhouse gas and mass balances, insights into sustainable certifications and trading in biomethane-based energy sources. In a compact 20 minutes, there were practical examples and inspiration for a greener corporate future. Watch the recording now and take away new ideas!

To activate this YouTube video, you must agree to the marketing cookies.

Reflect, prioritise, shape - focus on social sustainability

During the green lunch break on 13 August 2025, the RKW Competence Centre presented exciting approaches on the topic of "Reflect, prioritise, design - social sustainability in focus". In around 20 minutes, you will gain insights into the importance of social sustainability for companies and how targeted reflection and prioritisation can pave the way for sustainable design. Watch the recording now!

To activate this YouTube video, you must agree to the marketing cookies.

A viable business model with the KUER.NRW business plan competition

The Green Lunch Break on 9 July 2025 provided exciting insights into the KUER.NRW business plan competition. In just 20 minutes, you can find out how the competition supports founders from the fields of climate, environment, energy efficiency and resource conservation in developing a viable business model - including information on conditions of participation, funding opportunities and prize money.watch the video now and find out more!

To activate this YouTube video, you must agree to the marketing cookies.

An insight into the history of the start-up ooohne

On 11 June 2025, the “Green Lunch Break” event focused on the founding story of ooohne GmbH from Telgte. Founder Carolin Möllenbeck spoke about the company’s development and its commitment to rethinking cleaning products and their packaging. A key focus is on plastic-free solutions. The video looks back on 20 minutes packed with start-up experiences, ideas and inspiration.

To activate this YouTube video, you must agree to the marketing cookies.

Founding for the common good - impulses for sustainable start-ups

The Green Lunch Break on 9 April 2025 was all about the Economy for the Common Good. In his presentation, Tobias Daur provided exciting insights into how start-ups can be value-orientated and sustainable from the outset. With practical examples and clear recommendations, he showed how economic success and social responsibility can go hand in hand. Watch the recording now and discover new perspectives for your own start-up!

To activate this YouTube video, you must agree to the marketing cookies.

Optimise products sustainably

The green lunch break on 12 March 2025 provided valuable inspiration for sustainable entrepreneurship. Dr Therese Kirsch from the pfadwechsel agency showed how resource-saving product optimisation can be specifically integrated into start-up ideas. In just 20 minutes, she provided practical insights and concrete suggestions on how to create sustainable business models. Watch the recording now and take away inspiration for your own start-up!

To activate this YouTube video, you must agree to the marketing cookies.

Successfully founding with the SDGs

The EU's 17 Sustainable Development Goals (SDGs) not only offer a vision for a sustainable future, but also valuable guidance for female founders and young entrepreneurs. But how can these goals be implemented in companies? During the green lunch break on 12 February 2025, start-up consultant Nathalie Reichel from the Coesfeld District Economic Development Agency provided exciting insights into the importance of the SDGs for business models and start-up processes.

To activate this YouTube video, you must agree to the marketing cookies.

Specific examples of applications for foundations

On 8 January 2025, Diana Willert, Sustainability Officer at Yunex Traffic, led the ‘Green Lunch Break’. In her presentation, she outlined the approaches Yunex Traffic is using to further develop its transport and mobility solutions. She also used practical examples to demonstrate how environmental and social considerations can be incorporated into business decisions and everyday life.

To activate this YouTube video, you must agree to the marketing cookies.

Green Business – Your Key to Success

On 11 December 2024, Andrea Severiens, start-up consultant at WFG Borken, and Lea Kipper from REACH Münster demonstrated during the green lunch break why sustainability is a key success factor for start-ups. Lea, expert for sustainability &

To activate this YouTube video, you must agree to the marketing cookies.

Sign up for our mailing list now!

You don't want to miss any news about the project and always stay up to date? Then sign up for our mailing list now!

Data protection

Further topics