MÜNSTERLAND. It is an important step in the branding process and on the way to a strong and networked region: On 3 July, Münsterland e.V. presented the new image with which Münsterland wants to present itself together in the future to around 150 stakeholders of the region during its general meeting at Gut Havichhorst in Münster. The claim "MÜNSTERLAND. THE GOOD LIFE." and a new logo are part of a communication concept that is intended to make the region better known, more attractive and stronger in the coming years.
"The logo and claim express what life is like here: green and colourful, cultured, modern, full of community and heart. In a word: good," said Klaus Ehling, board member of Münsterland e.V., during the general meeting. "Münsterland stands for a special attitude to life and for a high quality of life between town and country. The new claim sums up all the opportunities and strengths of the region in three words: THE GOOD LIFE." And that, says Ehling, includes two messages: "To live the good and benefit from the quality of life here, as well as to shape the good life and make your own contribution."
The grey "M" of the logo stands for the urban spaces of Münsterland, the coloured bars in light vibration for the wide and cultivated landscapes full of possibilities. The clear, fresh, bright colours express energy and joie de vivre. Over the next few months, Münsterland e.V. plans to reach out more to stakeholders and, in the course of the summer, publish a handbook for the correct use of logo, claim and design. In the coming years, there will be comprehensive communication measures, among other things, to make the Münsterland more visible in the competition between regions.
The development of the communication concept is the responsibility of the Emsdetten agency husare in a bidding consortium with MS4L. With the logo and claim, it has made the positioning tangible, which had been developed by stakeholders of the region in the branding process that had been running since 2016. According to this, the Münsterländer sees itself as energetic, ambitious and thoughtful, is also close to nature and emphasises community. All this is to be reflected in the new brand, which from now on symbolises the new "face" of Münsterland. In addition, the concept takes up the goal of the brand projects onboarding@münsterland, picnic³ and münster.land.leben: To make Münsterland an experience for people as a region to arrive, feel good and stay.
Heinrich-Georg Krumme, outgoing chairman of the supervisory board of Münsterland e.V., also picked up on the path to the "Münsterland brand": "First we invested a lot of thought and discussion in working out what is typical and what unites Münsterland. The three brand projects already launched make this tangible, and the new claim and logo now bring it to the point!" With the image of a region to "arrive, feel good and stay", the Münsterland wants to anchor itself in people's minds. As a region that impresses with its sovereignty, energy, community and closeness to nature in harmony with progress.
Heinrich-Georg Krumme has been involved in the bodies of Münsterland e.V. since 2008, with the merger of the predecessor associations Aktion Münsterland e.V. and Münsterland Touristik Grünes Band e.V., including as chairman of the supervisory board. "It is an honour and a pleasure for me to have been able to work voluntarily with so many comrades-in-arms for the future of Münsterland and to have been able to set many things in motion," said the Chairman of the Board of Sparkasse Westmünsterland. He will continue to be committed to the region and asked the members to also place their trust in his successor.
This is Dr. Kai Zwicker, District Administrator of the Borken district. He was elected as the new chairman of the supervisory board during the general meeting and gave an outlook for the future: "With the new claim, we are focusing on emotions. In the future, DAS GUTE LEBEN is to be lived by as many institutions, cities, municipalities, multipliers and actors as possible in addition to Münsterland e.V.. Because we are all part of this region and passionately stand by our identity and our values. This awareness will now permeate the Münsterland even more strongly, from the town halls to the living rooms. As a result, our region and its advantages will be perceived much better from the outside in the future!"
Markus Lewe, Lord Mayor of the City of Münster, confirmed this in a video message. "Our marketing activities were and are focused and good. But we keep it like our region - we always want to become better: clearer, fresher and stronger. Now we have a brand with a very high recognition value and a lot of identification space for Münster and Münsterland."
The branding process is a joint initiative of Münsterland e.V., IHK Nord Westfalen and HWK Münster in cooperation with numerous stakeholders. In a first phase from 2016 to 2018, a brand identity and brand positioning were defined. Subsequently, three meaning projects were developed that make the positioning tangible. A communicative translation is now taking place with the communication concept.
More information at www.marke-msl.de