MUNSTERLAND. The sun rises over the Münsterland park landscape, horses' manes blow, energetic people meet at the market and in nature. These are just a few of the images with which the region will advertise its strengths in future. A new image film commissioned by Münsterland e.V. summarises the best reasons to live, work and reside in Münsterland.
"There was no current film that got to the heart of Münsterland's identity. We wanted to fill this gap and thus strengthen our self-confidence as a region," emphasises Klaus Ehling, board member of Münsterland e.V. "The film shows the many possibilities that Münsterland has to offer and conveys one thing above all: a good feeling. Our region offers a high quality of life in the city and in the countryside. This is an important factor in the competition between regions for skilled workers, residents or tourists."
In one minute and 40 seconds, the video picks up on the brand values of the Münsterlanders defined by the branding process: energetic, aspiring and thoughtful, also close to nature and communal. On www.muensterland.com, the YouTube channel "Dein Münsterland" and via the Facebook and Instagram accounts"Münsterland. THE GOOD LIFE. the video can be seen, shared and recommended.
The creative services for the video production came from "Münster 4 Life" and the Emsdetten agency husare, who together translated the region's claim into stirring images.
"The image film is now also available to all actors in the region," emphasises Kathrin Strotmann, Head of Brand Communication at Münsterland e.V. "Companies, businesses, institutions or actors who work in Münsterland and love their region are cordially invited to share the film on their social media, embed it on their own homepage or distribute it further."
The branding process is a joint initiative of Münsterland e.V. with special support from the districts, cities and municipalities in Münsterland as well as the North Westphalia Chamber of Industry and Commerce and the Münster Chamber of Trade in cooperation with numerous stakeholders. In a first phase from 2016 to 2018, a brand identity and brand positioning were defined. Subsequently, three meaning projects were developed to make the positioning tangible. Since July 2019, the region has a new logo and the claim "MÜNSTERLAND. THE GOOD LIFE." More information at www.marke-msl.de