Instagram for newbies: Getting started & orientation.
© Münsterland e.V./Philipp Fölting
A professional Instagram presence can be set up without much prior knowledge. This course provides participants with an overview of the most important functions and formats of Instagram: different account types, the structure of the feed and key formats such as posts, reels and stories. In addition, basic aspects of image and video design as well as simple ways to increase reach will be presented.
Instagram will also be categorised as a public relations tool for cultural institutions. Questions of target group orientation, simple forms of content planning and typical do's and don'ts are dealt with. A short practical phase allows for initial hands-on experience. The event is expressly designed as an introductory format and offers space for questions and exchange.