Our podcast interview is now almost two years behind us. Tell us how you and your company have fared since then?
Yes - the Corona period is behind us: in fact, a lot has happened at our company during this time. Maybe first of all about the company p17: It is not only in our company that we work a lot in a mobile office or in a home office. As a result, the geomarketing offer has declined somewhat. However, as a company, we have completed a kind of "transformation" to become a data provider of market data. By analysing market data, marketing and sales processes can be made more efficient - this makes it possible, for example, to approach customers at the right time. Thus, the p17 has meanwhile developed into a data supplier rather than a map supplier. One simply moves with the times and the needs of the market.
And now to my second company "Kastanea": Here we have spent a lot of time on optimising internal processes. We have relaunched the online shop and also improved search engine marketing. We hope that this will lead to increased sales in the online business. And you can already notice an effect: we are selling more analogue cards again, but the demand for inexpensive cards has decreased, while the demand for high-quality cards has increased significantly.
But what is most exciting is that we have founded a third company: The nice-IT since November 2021. The nice-IT is more or less an IT service provider, among other things for processes that we can also use in the p17 and/or Kastanea. Example: In the course of the transformation to a data supplier at p17, where we currently sell a lot of address data, we needed a CRM system. Here we acquired a lot of know-how - which then led to the spin-off of nice-IT. We have thus gained another level of value creation, we can pass the balls to each other very well within the three companies.
All in all, we can say that we have fully adapted to the current market situation.
