MUNSTERLAND. A free knowledge database is now available for tourism professionals in Münsterland and throughout NRW. At www.touristiker-nrw.de/wissensdat enbank, the tourism umbrella organisation Tourismus NRW e.V. provides information, tips and tricks on its website that will help your own business or product to move forward.
The information is aimed at small and medium-sized enterprises (SMEs), especially in the tourism industry. How can my business develop innovative products and services? How can I expand my tourism network? And which marketing strategy suits my company? The new knowledge database provides answers to these questions. In addition, tourism SMEs can find information on the topics of demographic change, business succession and handover, and social media. Descriptive videos, clear guides, checklists and infographics offer many suggestions.
Münsterland e.V. developed this content together with the agency Kohl & Partner and the ten other partner organisations in North Rhine-Westphalia as part of the workshops and seminars of the ERDF project "State-wide tourism innovation workshop". In the period from November 2017 to June 2019, 29 workshops were held in the Münsterland region alone with stakeholders from the tourism industry on various issues. The more than 300 participants developed material on topics such as digitalisation, securing skilled labour, destination management or guest communication.
In an innovation competition called by Tourismus NRW e.V. as part of the project, Burg Vischering in Lüdinghausen recently won a prize for a tourism augmented reality guide that is to be developed as an app.
"The knowledge database uses the knowledge gained through the funding project and makes it available in a sustainable and bundled way," emphasises Cornelia Bäumer, project manager at Münsterland e.V. "Touristic SMEs can learn about new strategies and target-oriented methods through the knowledge database and receive concrete recommendations. In this way, they gain new competences and can develop and implement innovative ideas more easily."
In Münsterland, for example, workshop participants had collected ideas to make the "100 Castles Route" even better to experience. This workshop was a valuable addition to the overall project "Münsterland Castles and Palaces Region": It helped to further optimise the interaction of the various stakeholders along the route. In addition, in December 2018, a specialist excursion went to the RadRegionRheinland on the topics of the cycle tourism hub system and the Water Castles Route, including the digital app for cycling in the Rhineland "QuoRadis".
The aim of the ERDF project "State-wide Tourism Innovation Workshop" was to sustainably strengthen North Rhine-Westphalian businesses and tourism professionals and make them more competitive in a nationwide comparison. The project, which was funded by the state of North Rhine-Westphalia and the European Union, was developed and implemented by Tourismus NRW e.V. in cooperation with Münsterland e.V. and ten other tourism organisations from the state.